Consumer Targeting & Media Strategy
Actionable Marketing Strategy. Zero Guesswork.
At Black Swann Consultancy, we deliver strategic clarity through detailed audience targeting and cross-channel media plans. Powered by real-time intent data and psychographic insights, we help your brand understand who to reach, how to reach them, and when they’re most receptive—so your team or agency can execute with confidence.
We don’t place media—we build the
blueprint for smarter campaigns.
Custom Marketing & Media Strategy Plans
No two brands are alike, and neither are our playbooks. Each strategy engagement includes a comprehensive plan tailored to your business goals, audience dynamics, and media footprint.
Deliverables May Include:
- Audience segmentation + personas
- Channel mix strategy (digital, social, OTT, etc.)
- Messaging recommendations by segment
- Spend allocation model
- Timing, seasonal trends, and creative recommendations
- KPIs and suggested tracking methods
You get the strategy. Your team or agency gets the roadmap.
Insight-Driven Targeting Strategy
Every day, consumers leave behind behavioral signals—searches, content clicks, and device activity—that reveal their priorities and preferences. We harness this data to map your ideal audience personas and their full media consumption journey.
Our targeting plans uncover:
- Key intent segments actively researching your product or category
- Demographics + lifestyle traits most aligned to your brand
- Geo-specific targeting opportunities
- Behavior-based audience clusters with high conversion potential
Audience Filters & Data Strategy
Our targeting recommendations can include filters such as:
- Age, gender, income, homeownership
- Geography
- Interests & behaviors
- Life stage triggers
- Real-time intent signals
Built for Brands That Want Strategic Advantage
Whether you're in-house or working with an agency, our strategy deliverables support smarter marketing and effective targeting.
Omnichannel Media Recommendations
We build strategic media frameworks to guide your campaign planning
Note: We do not purchase media. We provide media strategy, targeting parameters, and platform-specific guidance for execution.
Get Your Strategic Plan
We’ll deliver the targeting strategy and media framework—you or your partners take it from there. No buying, no execution—just high-impact strategic clarity.
