Consumer Targeting & Media Strategy

At Black Swann Consultancy, we deliver strategic clarity through detailed audience targeting and cross-channel media plans powered by real-time intent data and psychographic insights.

Custom Marketing & Media Strategy Plans

Deliverables May Include:

Audience segmentation + personas
Channel mix strategy (digital, social, OTT, etc.)
Messaging recommendations by segment

You get the strategy. Your team or agency gets the roadmap.

Spend allocation model
Timing, seasonal trends, and creative recommendations
KPIs and suggested tracking methods

Insight-Driven Targeting Strategy

Key intent segments actively researching your product or category
Demographics + lifestyle traits most aligned to your brand
Geo-specific targeting opportunities

Audience Filters & Data Strategy

Filters

Targeting recommendations

Our targeting recommendations can include filters such as: Age, gender, income, homeownership Geography Interests & behaviors Life stage triggers Real-time intent signals

Strategy support

Built for Brands

Whether you're in-house or working with an agency, our strategy deliverables support smarter marketing and effective targeting.

Media

Omnichannel Media Recommendations

We build strategic media frameworks to guide your campaign planning Note: We do not purchase media. We provide media strategy, targeting parameters, and platform-specific guidance for execution.

Get Your Strategic Plan

We’ll deliver the targeting strategy and media framework—you or your partners take it from there. No buying, no execution—just high-impact strategic clarity.

Plan